Miramar, FL--SIM2, a leader in high-performance home theater projectors, has hired Charles Boornazian as its new vice president of sales and marketing.

Charles Boornazian

Boornazian will work with SIM2 regional managers and the sales force throughout the U.S., to increase brand awareness and market share while fostering the companys new Partnership Promise program, which establishes strict guidelines that ensure excellence in customer satisfaction.

We are very pleased to have Charles on board," said SIM2 USA president, Giorgio Corazza. "His previous accomplishments and extensive experience make him a valuable asset for SIM2.

We are making substantial investments into the U.S. market for 2008," Corazza added. "The appointment of Charles as the companys VP of sales and marketing is the first of many strategic initiatives that will be unveiled during the coming weeks and months. Be assured that SIM2 is very serious about strengthening its position in this important marketplace.

Boornazian was most recently a VP of sales at NuVision in Scottsdale, Arizona, and also served more than a decade as the VP of sales for Marantz. His skills in the electronics specialty channel will aid SIM2 in the design, manufacture, and marketing of high-end video products.

SIM2 [is] one of the most well-respected high-end consumer electronics brands in the world and one that exudes quality from every product," Boornazian said. "It is this enviable reputation, allied to the companys constant strive for excellence, that will ensure SIM2 and its partners will enjoy a successful 2008. I am proud to be part of that continuing success story.

Boornazian will continue to reside in Connecticut and work out of both SIM2s U.S. headquarters in Miramar, Florida, and in the country at large.