By Tony Grimani, September 30, 2008
Tell me if the following scenario sounds familiar. A client asks you to
design an amazing home theater or media room. You dutifully draw up
plans, specify gear, and incorporate it all into a streamlined proposal
that your client reads and loves. You give him/her a pen, expecting a
quick signature on the dotted line, but he/she politely declines. The
trouble, it seems, is the equipment list. Your client knows how quickly
gear becomes obsolete and wants you to leave open the possibility of
changing something at the last minute.
This, of course, completely throws off your design process. Each piece
of equipment has to not only work with the rest of the system, but also
integrate into the physical parameters of the room. It is just not
feasible to design a room without an equipment list. Likewise, you have
to cut your client some slack for wanting the latest and greatest toys.
As fast as things change, he/she could be looking at some serious head
shaking if the installation date comes as little as six months after
the equipment list is finalized. So what is a well-intentioned CI to do?
The Evolution of Upgrades
Fortunately, there is hope. Equipment manufacturers in our
technology-driven economy are always seeking a leg up on the
competition, and this time they have discovered something that truly
benefits everyone. Im speaking, of course, of Web-enabled products
that directly download and install upgrades.
Until recently, upgrading a product was, to be blunt, clunky. When I
added V4 EQ to my MC-12 just a few short years ago, a fair amount of
circuit-board surgery was required. No longer. Manufacturers are
starting to make an unprecedented level of upgrades available in
direct-download form. Last year, Toshiba added high-bit-rate audio
streaming and 1080p24 video output to its HD-XA2. Sony has added major
features like DVD upscaling and DTS-HD audio decoding to its
PlayStation 3. Samsung and Sony are promising downloads that will
enable some of its current Blu-ray players to access BD-Live online
content. These are all features that benefit your client in a tangible
way, but were not available when the products were first released.
Thanks to downloads, you can make a whole world of upgrades available
to your clients without committing hari-kari on your design process.
The Cutting Edge
HD source components have been downloading updates for several years,
but the area where that concept is really about to take off is with AV
controllers. As I discussed briefly last month, we are starting to see
some exciting features. Case in point: Denon. Its flagship AVRs
download firmware updates directly, just like Blu-ray players,
eliminating the need to connect a PC via RS-232 or some other
less-convenient method. While the bug fixtures and improvements that
Denon has offered to date are relatively small, bigger things are on
the way.
Denon is currently working on a dedicated online service that allows
you to download entirely new features. Unlike standard firmware
updates, Denons feature upgrades will cost a nominal fee, but that
pales in comparison to their value. In the past, when a manufacturer
released a new box with new features, you had to swap out your old box
to get them. What if, instead, you could simply upgrade last years
model to this years? Enter a credit card number, click on the upgrade
button, and new features appear in a matter of minutes.
Now, just to be clear, Denon has not yet revealed the extent of the new
features that will be available for download, nor the exact process by
which you will download them, so please do not call Denon saying
something like, Tony Grimani told me I can upgrade my AVR-4308 to an
AVR-5308!
Connection Issues
I fully expect direct downloading of upgrades to gain momentum like a
freight train headed down a mountain. However, if there is one thing
that could derail it, it would be IT issues. These new Web-enabled
products rely on local network and ISP support to work their magic.
Without an Internet connection, they are just boxes.
Unfortunately, getting them online can prove to be more difficult than
you might think. Even Denon is not immune. While testing out its
AVR-4308, we discovered that certain features are not supported if the
ISPin our case AT&T DSLuses Point-to-Point Protocol over Ethernet
(PPPoE). On a PPPoE network, the AVR-4308 continually failed to connect
to the firmware update server. As of this writing, no resolution has
been offered by Denon or AT&T other than to change ISPs.
We also found that enabling Universal Plug and Play (UPnP) in one
Netgear router caused everything on the network, including the
AVR-4308, to randomly disconnect. It was not clear why this happened,
but it was problematic because the gaming consoles on the network use
UPnP to connect to their respective online communities. While we did
find a work-around, it required extra time configuring the router. Had
this happened on a job, it would have translated into lower profits for
us, or higher costs to the client.
Coming Soon to a Product Near You
IT issues may make Web-enabled products a little more time-consuming to
configure on the front end, but do not let that keep you or your
clients from reaping the benefits down the road. If you provide
them examples of the things that can be added via download, you may be
surprised how much more agreeable they are to selecting gear well in
advance. In that vain, point them to some of the more reputable online
forums that offer information about updates before the manufacturer
officially releases anything. Naturally, you must caution your clients
not to be swayed by mere rumors, but most of the time they should be
able to sort out the fact from the fiction. At any rate, surfing for
info on upgrades will keep them busy, leaving you in peace to work on
their project.
Chase Walton contributed to this article.
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