Dana Innovations, parent company of Sonance, iPort, and TRUFIG has been chosen as a vendor partner by the Home Technology Specialists of America (HTSA) buying group.

The company says the new partnership expands its efforts to align with the top customers in every market, while providing HTSA members with a strategy to grow their business through design community outreach and innovative solutions that add dollars to the bottom line.

“We are thrilled to partner with HTSA as they are ideally positioned to leverage our design community outreach efforts and participate in bringing exciting solutions from Sonance, TRUFIG, and iPort to the specification market and to design conscious consumers,” Dana Innovations CEO Ari Supran said.

HTSA executive director Richard Gilkes stated that Dana Innovations products feature styling, functionality, and profit margin that fit perfectly with HTSA’s members’ product mix and position in the marketplace.

“Successful companies are made up of three key ingredients: great people, programs, and products,” he said. “Sonance is now a vendor partner of HTSA because they are exceptional in all these areas and at the end of the day, success is made easier by having the best products.

HTSA is comprised of 59 system integrators in the U.S.