How ESCs are Integrating Apple’s
Latest Touchscreen Technology

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Quentin Jones, a systems programmer for Sioux Falls, South
Dakota’s Workplace Technology Center, noted that the iPad’s
versatility and wide presence means that it is a less intimidating
platform for the end user. For Jones, one of these potential clients
turned out to be the president of his own firm, who was looking to
redesign his AV system. While the system also includes traditional
touchpanels and keypads, he found it very easy to integrate the iPad
with Crestron (picture in the top photo above and right).
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Last month, during Apple’s Worldwide Developers
Conference in San Francisco, the company’s CEO
Steve Jobs announced that it had sold two million
iPads in two months. Long anticipated by the self-proclaimed
geek segment of the tech world, the
iPad is selling better than even they expected.
And as Apple Computers surpasses Microsoft to
become the world’s most valuable technology
company for the first time in their ongoing rivalry,
touchscreen manufacturers have not wasted any
time in capitalizing on Apple’s latest innovation.
So far, Crestron, AMX, Control4, and Savant
Systems (whose products were established on
Apple’s operating system from the very beginning)
have all created applications (apps) specifically
geared for integration with the iPad.
While it seems counter-intuitive to create software
on what is essentially a rival’s platform, one only
needs to look at what happened to record companies
when they failed to acknowledge the influence of
Apple’s MP3 player, the iPod. It might be impolite to
say that resistance is futile, but manufacturers have
solid feedback from integrators whose field reports
reflect a client base that has grown accustomed to the
sleek, intuitive iPhone/iTouch/iPad interface.
“Apple and its “iProducts” are well known and
viewed by most consumers in a positive way,” said
Steve Immerman, president and CEO of Cincinnati-based
integration firm, Premier Network Solutions.
“In many of our clients’ eyes there is a certain ‘wow’
factor for integrators to be able to tie that technology
into automation and control.”
Why an iPad?
Integrators have already tapped into the multitouch
and wireless innovations of the iPhone and
iTouch, but have always been limited by the small
3.5-inch screen of those devices. With the introduction
of the iPad and its 9.7-inch screen, the possibilities
have suddenly expanded.
Packed with many of the same features as the
iPhone (minus a phone), the iPad has two things that make it a worthy stand-in for many touchscreen
remotes: it weighs 1.5 pounds, so is very light
and very thin; and, with a starting price of $499 it is
relatively less expensive than many branded touchpanels
on the market. That it is capable of doing
several disparate tasks (though only one at a time)
from one device makes it revolutionary.
“Benefits are in that the iPad is a multi-purpose
device that can also be used to control your house,”
said Dick Rozic, president of Aveon Inc., an integration
company in Houston, Texas. “Just like the
Control4 remote can get rid of lots of traditional remote
controls, the iPad can morph and fulfill many
different functions in one convenient device.”
It’s a point that has been reiterated time and
time again by several other integrators. In a recent
Cincinnati, Ohio, installation, Premier’s Immerman
and his team were given the task of providing
home automation from one source. The client, who
was used to controlling their automation system
with Crestron touchpanels and an iPhone running
Crestron’s app, became the perfect candidate for
an integrated-iPad system.
“When the iPad came out, we made the connection
that the client might enjoy the same convenience
within the home with a larger interface,” Immerman
explained. “The larger interface enhances
our client’s ability to view detailed information associated
with the home automation; for example, the
larger interface makes it easy for the client to view
images on the security camera. Because we already
knew the client enjoyed this type of convenience, we
found the iPad to be the perfect fit.”
It also gets the attention of a very specific kind
of client. Quentin Jones, a systems programmer
for Sioux Falls, South Dakota’s Workplace Technology
Center, noted that the iPad’s versatility
and wide presence means that it is a less intimidating
platform for the end user. “[It’s] a highly economical
alternative to traditional touchscreens,
and as such opens Crestron to a wider small business
and residential market,” he said. “Many potential
clients who might not be willing to invest in
a control solution with a traditional touchscreen
already have iPads.”
For Jones, one of these potential clients turned
out to be the president of his own firm, who was
looking to redesign his AV system to correct initial
design deficiencies and damage after the home was
struck by lightning. With several functions needing
control, including high-definition video and zoned
audio, the key to Jones’ installation was his boss’s
need to have an intuitive system that was accessible
to family members, young children, and casual users
like babysitters and grandparents.
We chose to use the iPad because it has an attractive
display and gave the system a fresh, new feel,”
Jones said. “While the system also includes traditional
touchpanels and keypads, we found it very easy to
integrate the iPad with Crestron. I had the system up and running with the iPad and Command Fusion’s app (CF iViewer) two days
after the iPad’s release.”
Drawbacks to Beauty
Of course, client satisfaction is vital to the life of any integration firm. David Robbins,
owner and president of Next Level Systems in McKinney, Texas, who often
integrates Savant Systems’ products, sings the praises of the iPad as much as the next
integrator. In fact, he notes that he can now leverage the sophistication of Savant’s
cache of products with the iPad thanks in large part to Savant’s beautiful iPad app,
Rosie 4i—an approach he used during a recent integration project in Highland,
North Carolina, where the clients were the challenge. Robbins’ clients, an older couple
in their fifties and sixties, were not technology adopters. Their vacation home’s
automation system had to be simple enough to be learned in two minutes.

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Quentin Jones says that many potential clients who might not be willing to invest in a control solution with a traditional touchscreen
already have iPads.
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“I needed a wireless control system and the only other traditional wireless
control from Savant is considerably more expensive and too heavy to carry
around,” Robbins explained. “The main advantage to the iPad is its ease of
use. This is the result of thousands of hours of development of the app by Savant
allowing the creation of one of the best-built user interfaces I have ever
seen. The time and expense for me to develop something close to this is enormous.
I can leverage the sophistication that Savant has already provided and
do it at a much lower cost to the client. In the past, to have something this good
would have cost tens of thousands of dollars. Now it is less than $600 total.”
In addition to the cost savings for an expensive-looking control device, Robbins
also makes a significant point about what the device ultimately means for
integrators. “The disadvantage to all of this is now we, as dealers, must find new
ways to create revenue. There is no money to be made by simply selling an iPad.”
Robbins is right. Shifting product margins are one of the biggest challenges
facing system integrators, especially in the current economic climate. But the
power of the add-on is still a viable way to keep and get new clients, as well as
to keep manufacturers names and branding power in the conversation.
“I see this device being an excellent add-on,” said Aveon’s Rozic. “Over
time, we’ll see accessories like docking stations—both tabletop and wall
mount—that will make these devices more natively integrated to our designs,
but at the moment the iPad is another dimension to our
same solution.”
Will the iPad Take Over?
To listen to both integrators and manufacturers, the iPad
will have a place in sophisticated installation projects, but it
will not become the central gateway to complex and intricately
designed systems. The word that came up most often
when integrators were asked to describe what the iPad
means for system integration was “tool.” As an add-on to an existing system it
has the ability to draw the end user in, but is still lacking in some basic functionality.
Its inability to multitask and lack of Flash animation software are both
severe handicaps that make the iPad less of a threat to existing touchscreens
made by companies like Crestron, Control 4, and Savant Systems.
“I don’t see the iPad changing how integrators design systems,” Robbins
said. “In the end, it is simply a less expensive wireless control device and functions
much the same as control devices have in the past. What I do see is that a
sophisticated level of control is now available to a consumer previously unable
or unwilling to purchase such a system.”
Rozic, who has used the iPad in three of Aveon’s installations
thus far, said he did not choose the device in lieu of
Control4 touchscreens, but as an alternative control point
for the installations’ current system functionality. “We’ve
haven’t changed our system design approach, we just believe
the iPad is another option and convenient way to control
your house.”
Mixing the Old with the New

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The Kaleidescape media
server interface on the iPad
integrated by Invision
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Invision Home Systems knows a thing or two
about integrating the iPad into existing home
automation systems. The ESC firm recently landed
a client whose 10-year-old AV system
was in desperate need of an upgrade.
“Since this was an existing home
with a detached guest house being
added, we were only able to run wires
in the new structure,” said Steve
Berger, Invision’s sales manager.
“The existing wiring allowed for a
traditional touchpanel to be added
in two locations, but the customer
wanted to have control in every room.
The iPad was selected as the control
interface for these areas as it would
provide a cost-effective, portable
interface for controlling music, lights and viewing
cameras in rooms without a traditional touchpanel.”
The installation was achieved with the
addition of Crestron automation and
Crestron lighting control systems,
a Kaleidescape media server, iPod
dock, and Blu-ray player. In addition
to the successful home-based
installation, Invision helped its client
to keep in touch with her home
while traveling, by creating a custom
interface for the light control system
with the help of an app purchased on
Apple’s iTunes store, which allowed
the client to control her lighting and
DVR from anywhere in the world.
Mac Lovers Unify Systems
with iPad Applications

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Craig DeAndrea
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Shortly after purchasing
two iPads, a Ridgewood,
New Jersey, couple
became aware of what
Savant Systems had to
offer. Having lived with
a complex AV system for
five years, the couple
saw the potential in
using their new iPads to control their audio
and video in the den and living room.
“I came up with a simple solution that would
tie everything together nicely and provide full
two-way system control throughout,” said
Craig DeAndrea, vice president of Woodbridge
Stereo/Video in Woodbridge, New Jersey.
“After reviewing this with the client...I
suggested we integrate the rooms by using the
Savant Protégé Multi-Room Audio and Control
Solution and use their iPad and iPhones with
the corresponding Savant ROSIE Apps for the
ultimate in portable two-way system control.”
DeAndrea acknowledges that in this case,
the primary benefit of using the iPad was
cost savings with multi-function support
running a close second. But like his fellow
Savant Systems dealer, Next Level Systems’
David Robbins, he sees the impact on the
integrator’s bottom line if iPad integration is
not handled properly.
Turning the Lights on in Texas

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Before introducing Control4
automation to this cacophony of
lights, Texas-based integration firm,
Diem Digital Interiors, was told
that its client was using his PC to
ineffectively control the switches.
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In Richardson, Texas, there is a man
who had 30 lighting dimmers and nine
thermostats in a closet. There also were 19
lamps and Christmas decorations in need of
some control. Before introducing Control4
automation to this cacophony of lights,
Texas-based integration firm, Diem Digital
Interiors, was told that its client was using
his PC to ineffectively control the switches.
“The customer is an iPad enthusiast, who
heard about Control4’s focus on integrating
their entire system with the iPad,” said
Diem Digital president John Dorsey.
With the addition of an iTunes Store app
to help control the DIY er’s security system,
the Diem Digital team used Control4 to automate the client’s lighting and
HVAC systems, which he can also control from his iPad. “It makes wireless
touchscreens more affordable, therefore more attainable, to more customers,”
Dorsey said. “For example, the iPad is cheaper than some handheld remotes
and has a lot more functionality. Additionally its long battery life allows for
someone to use it all day, only needing to charge it at night.”
Llanor Alleyne is a contributing editor to Residential
Systems, in Brooklyn, New York.