The Last Word

What’s on the Inside? By Richard Millson, February 2, 2010 Improving The Perception Of Your Company’s Inner Workings As soon as someone walks through your front door they are already More..
Fix That First Impression By Richard Millson, January 5, 2010 Elevating Your Status From Sub-Trade To Project Professional “You never get a second chance to make a first impression” is an old saying that still contains a great deal of truth today. Unfortunately, many members of our More..
The Face of the Business By Richard Millson, December 4, 2009 Why Your People Are Fundamental To Your Long-Term Success Well, that was quite a year wasn’t it? Regardless of your specific role within this industry, it’s more than likely that you have just experienced the most challenging More..
Commercial AV Pitfalls By Richard Millson, August 10, 2009 Why residential escs should think twice before ‘going pro’ A high school basketball area installation of Electro-Voice speakers like this one is not a job to be ventured into lightly by a residential ESC.Most, if not all More..
Get Your Game Face On By Richard Millson, July 2, 2009 New Technology From E3 Will Help Change Our Business Focus During Microsoft’s E3 demo, the movements ofthis gamer were accurately captured by the ProjectNatal system and transferred to a kickball game.Inset, the prototype game More..
Back to the Drawing Board By Richard Millson, June 2, 2009 Why Project Drawings Can Be So Critical To Your Success Most people familiar with the workflow of a typical, new-construction, residential project can likely list a standard set of “project drawings” that we, as ESCs, are More..
Targeting Your Product Mix April 24, 2009 When It Comes To The Lines You Sell, Sometimes Less Is More As electronic systems contractors, we all make a variety of decisions every day that we hope are the right ones for running our businesses. I believe that there are few More..
Tightening the Ties that Bind By Richard Millson, April 1, 2009 How Manufacturers’ Rep Firms Can Better Serve Our Industry During these challenging times, every company in our industry should be looking for better ways to serve their clients and create the best customer experience possible. More..
There is a Better Way By Richard Millson, February 27, 2009 Five Critical Ideas For Improving Your Sales And Operations If you have been in this business for a while and attended your share of conferences, often the content of these sorts of presentations is all-too familiar, or worse, More..
Killing the Killer Showroom By Richard Millson, January 30, 2009 Ditch Your Design Center For A More Productive Work SpaceSo if you are like most integrators these days, then you are probably looking for ways to reduce your costs by improving efficiency in your organization to help maintain More..
Simplifying the Interface By Richard Millson, January 12, 2009 Our Clients Deserve Intuitive Gui Designs For Their Systems    It’s safe to say that the world has changed. For all but the wealthiest of our clients, discretionary income has been replaced with a sort of “survival mode” More..
Raising Your Standards December 4, 2008 HOW TO BUILD A SOLID REPUTATION WITH IMPRESSIVE CUSTOMER SERVICEHow do your customers and your prospects perceive you and your installation company? It is important to understand the components of your image and take steps to More..
Riding Out the Storm By Rich Riehl, November 7, 2008 YOUR CASH RESERVES ARE VITAL DURING THIS ECONOMIC DOWNTURNWall Street is in the midst of a Category 5 financial hurricane, and it’s time to hunker down. The storm’s damage is already in the trillions, and the impact has sent a More..
Moving Up-Market By Rich Riehl, October 14, 2008 Every year there is a consistent flow of new companies jumping into the custom installation business. Unfortunately, most make the same initial mistakes.If your business is going to succeed in this competitive market, it is More..
Surviving Tough Times By Rich Riehl, August 27, 2008 Our economic crisis has grown to immense portions. More than 250 home mortgage companies have gone out of business or have entirely left the industry. Housing prices have plunged, foreclosure rates have soared, banks have been More..

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